and perhaps most unusual (and certainly unexpected)
piece of Hammer Films merchandising hit UK retailers on
13th September, in the guise of a new scratchcard from
the National Lottery.
entitled "Count the Cash" promises a top prize of
£6,666. Players who purchase the £1 card, must scratch
off the panel of bat symbols on front to reveal
four symbols with a horror theme, which must match the
"horror symbol" in order to win. Overall chances of a
win are 1 in 4.89, and there are four chances to win on
official website, head of licensing at Coolabi,
Hammer's global licensing agent, stated:
were intrigued when we were approached by The
National Lottery but are excited to be taking part
in what is an interesting departure for us. I think
it’s great fun and it will mean that a lot of people
are going to be even more fond of these much-loved
Hammer characters if they win them a lot of cash.
“This is the 50th
anniversary of Hammer Horror and the Count the Cash
Scratchcard provides us with the perfect platform
to commemorate this landmark date.”
to figures on the National Lottery
website there are 11,370,000 cards printed in the
first run. Winning prize amounts available are £1, £2,
£6, £10, £20, £40, £66, £100, £666, and £6,666. There
are seven jackpot prizes available. Players must be 16
years or over.
licensing deal is a high-profile one for Coolabi/Hammer
Films, with the scratchcards available in Lottery
retailers across the UK and Isle of Man, alongside
various other lottery scratchcards. A survey of
newsagents and supermarkets should demonstrate the
ubiquitous nature of the cards.
collectors may be pleased to learn that they are not at
added risk of developing a gambling habit, as the card
is only available in one design - a striking red, black,
white and yellow design which is based upon a classic
Hammer poster image of Christopher Lee as Dracula.
itself is appropriately themed for the Halloween season,
and should reach beyond Hammer Horror fans, whilst
simultaneously furthering awareness of the Hammer brand.
Released in the same week that Hammer went back into
active production, Hammer's profile is looking very much
on the up.